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How Do You Solve a Recruitment Problem? Train and Develop Your Staff.

    By Giles Sutton

    As a business owner, you know how important it is to retain top talent and stay competitive in the market. Losing a valued member of your team not only impacts your ability to service your customers effectively, but recruitment costs time and money. At PrimeTime in Orlando last year, I discussed how professional development could be the key to reinforcing your team.

    But why is professional development so important? For one, it leads to increased productivity. When employees are able to continuously improve and expand their skills, they are able to work more efficiently, effectively and independently. This results in higher-quality work and the ability to complete tasks faster, leading to a better bottom line for your company. Plus, providing professional development opportunities can make employees feel more satisfied in their jobs and more motivated to succeed.

    But there’s more to it than just increased productivity. Professional development also helps your business stay up to date with industry trends and technologies. In today’s fast-paced world, with connected appliances and devices on the rise, it is essential for companies to stay current to remain competitive. By offering professional development opportunities, you can ensure that your employees have the skills and knowledge necessary to expand your product and service offerings and take advantage of new revenue opportunities.

    Another benefit of professional development is the ability to attract and retain top talent. Many employees, especially younger ones, place a high value on opportunities for growth and development in their careers. By offering professional development opportunities, you can differentiate your business from others and attract the best candidates.

    So, how can you invest in employee professional development? One option is to offer in-house training and workshops. CEDIA has a huge selection of courses that are perfect for a range of job roles, including sales, marketing and technical training that starts from as little as $80 per course. With a wide range of topics — including retrofit AV installations, home theater setup and wired/wireless networking — enrolling your employees in some online courses can be a simple and cost-effective way to provide employees with the skills they need to succeed in their roles. Alternatively, you can send employees to external training programs or conferences, such as PrimeTime, HTSN Summit and CEDIA Expo. While this option may be more expensive, it can also provide employees with valuable networking opportunities and access to industry experts to stay on top of emerging trends, such as lighting, designer and architect engagement, and cybersecurity.

    Regardless of the method chosen, it’s important to make a commitment to ongoing professional development for your employees. This can involve setting aside a budget for training and development, as well as setting clear goals and expectations for employees to achieve through their development efforts.

    Investing in employee professional development is a win-win for your business. It leads to increased productivity, the ability to stay current in the industry, and the ability to attract and retain top talent. By prioritizing professional development, you can position your business for long-term success and create a positive and supportive work environment for your employees. Don’t underestimate the value of investing in your team’s professional development – it can pay off in the long run.

    For more information on the courses available to your team, go to the CEDIA Academy at or email for advice.

    Giles Sutton is SVP, Success and Sales at CEDIA