There’s no denying the fact that the lighting category has absolutely exploded in the custom integration industry over the past few years. Similar to shading before it – but on an entirely different level altogether – lighting has become a must-do for CIs looking to expand and grow their business. To get a grasp on why lighting has experienced such a surge in popularity, Jennifer Kirkpatrick, director of sales for American Lighting, was a recent guest on Nationwide Marketing Group’s Independent Thinking Podcast.
Give the full episode a listen wherever you get your podcasts, on the IT Podcast website, or you can watch the interview below.