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American Lighting Talks Category Trends

    There’s no denying the fact that the lighting category has absolutely exploded in the custom integration industry over the past few years. Similar to shading before it – but on an entirely different level altogether – lighting has become a must-do for CIs looking to expand and grow their business. To get a grasp on why lighting has experienced such a surge in popularity, Jennifer Kirkpatrick, director of sales for American Lighting, was a recent guest on Nationwide Marketing Group’s Independent Thinking Podcast.

    Give the full episode a listen wherever you get your podcasts, on the IT Podcast website, or you can watch the interview below.